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Aiyan Food dominates the Autumn Sugar and Wine Fair! Why has the innovative product—konjac gongcai—gotten such enthusiastic acclaim from the industry?

Release time:

2025-10-23

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I. Brand Debut: The Blue-Gold Booth Becomes a “Traffic Landmark” at the Sugar and Wine Fair

At the 2025 Autumn Sugar and Wine Fair, Hunan Aiyan Food Co., Ltd. grabbed attention with its technologically advanced booth—positioned prominently at the center of Hall C, dubbed the “Blue-Gold Ring.” With its grand design and striking “Aiyan Food” logo, the booth stood out among the many exhibitors, becoming a hot spot that both distributors and consumers eagerly rushed to check in at.

II. Innovative Product: Konjac Gongcai—Ushering in a “Crisp and Refreshing Revolution” in the Snack Food Industry

As the industry pioneer of konjac gongcai products, Aiyan’s newly launched innovative item once again delivers a palate-shattering experience:

Enhanced texture: The crisp tenderness of gongcai meets the chewy, bouncy texture of konjac, paired with rich and savory sesame paste—creating a multi-layered flavor that’s both low-fat and healthy!

Market validation: This product series has ranked No. 1 in national sales for two consecutive years, marking a breakthrough in the “delicious yet not fattening” snack trend.

III. On-site Spectacle: Booming Popularity, Demonstrating Brand Influence with Solid Strength

During the exhibition, the Aiyan booth was consistently in “crowded with people” mode:

Tasting Area: Consumers repeatedly praised the crisp and refreshing texture of konjac gongcai.

Negotiation Area: Dealers showed strong interest in cooperation, and on-site signings kept coming in.

The interactive zone—“Win a Smartphone, Grab Cash!”—lit up the entire venue, and the smiles of the lucky winners became a unique highlight of the expo.

IV. Industry Significance: Anchored in Innovation, Leading a New Frontier in the Leisure Food Sector

Aiyan Food’s impressive performance not only highlights the brand’s own strength but also signals the rise of the konjac and gongcai segment. From pioneering the category to leading sales, Aiyan is driving new vitality into the snack food industry with a dual-engine approach—combining “innovation power” and “product excellence.”

In the future, Aiyan will continue to focus on product innovation, offering more snacks that are “delicious, healthy, and innovative,” to accompany consumers through every moment of enjoyment and also create greater wealth opportunities for our distributors.

After days of being chased by KPIs, we’ve finally waited for a “healing team-building” event!

Aiyan Company organized its employees to watch the September 3rd Military Parade, joining in this grand event and inspiring patriotic enthusiasm.

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