Aiyan Foods Makes a Stunning Debut with Signature Konjac Snacks That Ignite the Entire Venue

On March 21, the 2026 Spring National Sugar and Wine Products Fair grandly opened in Chengdu, Sichuan. Aiyan Foods, the pioneer of konjac tribute vegetables, made a blockbuster appearance with its full range of signature konjac snacks, drawing intense attention as the highlight of the leisure-snacks section at this year’s fair thanks to its distinctive product offerings and extensive category lineup—and securing widespread acclaim for its robust product strength.

At this exhibition, Aiyan Foods is centering its display around its signature konjac snacks, unveiling three key strategic flagship products: konjac gongcai, sesame-sauce konjac gongcai, and sesame-sauce gongcai with mock tripe. In addition, the company is showcasing a range of star products, including mock shrimp paste gongcai, crispy seasoned snacks, small fish snacks, and dried meat snacks. By offering everything from core bestsellers to a diverse portfolio of items, Aiyan Foods has built a rich product matrix with a wide variety of categories and flavors, precisely meeting consumer demand across all channels—supermarkets, convenience stores, e-commerce platforms, and specialty outlets—and providing channel partners with a broad array of collaboration options.

As the pioneer of the konjac gongcai category, Aiyan Foods has, since launching its konjac gongcai products, successfully carved out a niche in the highly competitive snack market thanks to the uniquely crisp and satisfying dual texture created by the fusion of konjac and gongcai. Upon its debut, the product instantly became a runaway hit, quickly winning over a broad consumer base. Not only has this propelled konjac gongcai into a hot segment within the snack industry, but it has also enabled Aiyan Foods to forge a deep brand association with consumers and establish itself as the category benchmark.

Against the backdrop of rapid product iteration and continuously upgrading consumer demand in the snack industry, Aiyan Foods’ market breakthrough is no accident. The company has consistently delved deep into industry development trends, accurately identifying the young consumer segment’s appetite for snacks that are healthy, delicious, and offer novel taste experiences, by Product Innovation With core product innovation as the driving force, the company is deeply committed to the specialty konjac snack segment, leveraging continuous R&D and category upgrades to build robust product competitiveness within the industry. At the same time, Aiyan Foods recognizes that a strong brand is the cornerstone of sustainable corporate growth; therefore, while honing its product offerings, it is also ramping up brand-building efforts across multiple dimensions to steadily enhance brand awareness and influence, thereby laying a solid foundation for long-term development.

This appearance at the Chengdu Spring Sugar and Wine Fair not only serves as a comprehensive showcase of Aiyan Foods’ product strength and brand value, but also represents a crucial opportunity for the company to connect with distribution channels nationwide and deepen industry collaboration. Looking ahead, Aiyan Foods stated that it will continue to focus on Konjac + Specialty Snacks Focusing on core product categories and driven by market demand, we continuously innovate and expand our product portfolio while elevating product quality. We are committed to leveraging innovation to propel category growth, with the vision of becoming a leader in the konjac-based specialty snack segment and advancing the leisure snack industry toward greater segmentation and innovation.