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The bestseller continues—Aiyan launches its new product, maintaining its leading position in the new growth track of konjac and gongcai.

Release time:

2026-03-06

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As the originator and leading brand of konjac gongcai products, Hunan Aiyan Food Co., Ltd. is once again launching two core products—spicy sesame-flavored konjac gongcai and spicy sesame-flavored gongcai vegetarian belly—building on its established market leadership. By continuously innovating products and deepening its expertise in this category, the company aims to deliver higher-quality culinary delights to consumers while also spearheading the diversified development of konjac-based snacks.

Driven by pioneering spirit, we firmly remain the “leader” in our category.

Since its establishment, Aiyan Food has consistently adhered to the development philosophy of “being technology-driven and relying on talented people.” Leveraging its keen insight into market trends, Aiyan pioneered the niche category of “konjac gongcai,” breaking away from the homogeneous competition typical of traditional konjac snacks.

Thanks to its uniquely crisp and refreshing texture and its health-conscious ingredient profile, Ai Yan konjac gongcai quickly became a hit as soon as it was launched. This expansion of the product lineup represents another step in Ai Yan Food’s self-evolution, driven by the logic behind creating best-selling products.

A brand-new product makes a big splash: Sesame Paste Flavor Sets the Trend for a New Culinary Style.

This new product launch marks Aiyan Foods’ deep integration of authentic traditional flavors with modern snack-making techniques:

• Sesame-Flavored Konjac and Gongcai: Building on the original crispness of Gongcai and the chewy texture of konjac, this dish introduces a rich, specially crafted sesame sauce. The interplay between the fragrant sauce and the satisfying crunch not only adds layers of flavor but also perfectly satisfies consumers’ dual desire for bold flavors that are light on the stomach.

• Sesame-Flavored Vegetarian Braised Tripe: This product innovatively combines “gongcai vegetables with large slices of vegetarian braised tripe,” perfectly recreating the crisp, satisfying texture of authentic, traditional Beijing-style braised tripe. Paired with rich and aromatic sesame sauce, it precisely caters to young people’s desire for novel, authentically flavored snacks.

Looking ahead: A deep integration of health and deliciousness

As the snack food industry enters an era of “value for money,” Aiyan Foods remains committed to rigorously selecting high-quality raw materials and continuously refining its production processes. Looking ahead, Aiyan will continue to deepen its expertise in the konjac + category, striving to transform more authentic, healthy, and intriguing ingredients into delicious snacks that can be enjoyed anytime, anywhere. We are determined to stay at the forefront of the konjac and gongcai snack market and usher in the next golden age of our brand’s development.