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Ai Yan Konjac and Gongcai Campus Tour – March

Release time:

2026-03-16

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Ai Yan Konjac and Gongcai Campus Tour – March

The Taste of Youth: “Love is best when it’s straightforward and satisfying.”

With the arrival of spring in the Year of the Horse, the Ai Yan brand officially kicked off its inaugural campus outreach event, marking the first year of its 2026 brand‑building initiative. Recently, Ai Yan’s konjac gongcai made its way onto campuses, adopting the theme “Love Is Best When It’s Clear and Crisp,” and engaging with young students through product tastings, fun interactive activities, and trendy check‑in spots. By bringing the crisp, refreshing taste and a youthful attitude directly into campus consumption scenarios, the brand successfully resonated with students, earning enthusiastic responses and widespread recognition.

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At the event, Ai Yan Konjac and Gongcai quickly became the center of attention on campus thanks to their crisp, tender, and delightfully refreshing texture—perfect for enjoying straight out of the bag. A long line formed in front of the free tasting station, where the dual textures of konjac and gongcai, combined with a light, non-greasy experience, swiftly won over students who prioritize health and convenience. Many students made repeat purchases on the spot and eagerly shared their positive experiences with others. 。

To enhance engagement and create memorable moments, the event features youth-oriented games such as ring-toss for prizes, fun confession stations, and interactive check-in activities, seamlessly integrating the brand’s core values with campus social settings. In a relaxed and enjoyable atmosphere, students can deeply experience the products and learn about the brand’s story, achieving immersive communication that is “delicious, fun, and easy to remember,” thereby effectively boosting brand awareness and fostering positive brand sentiment.

This campus tour marks an important step for Aiyuan in deepening its engagement with the young market and advancing brand development. As a pivotal initiative in the inaugural year of its brand-building strategy, Aiyuan has positioned campuses as its core battleground, forging a deep connection between high‑quality casual snacks and a youthful, no‑nonsense attitude. This not only amplifies the brand’s reach but also lays a solid foundation for precisely connecting with young consumers.

In the future, Ai Yan will continue to deepen its brand development strategy, launching more products and initiatives that align with the needs of young consumers. By engaging with young people in a more vibrant and relatable way, Ai Yan will steadily expand its brand influence, striving to become a leisure snack brand that young people love and trust—accompanying their everyday lives with crisp, refreshing flavors.

Break the deadlock through innovation and achieve a strategic leap—from bestsellers on the shelf to deep brand penetration in consumers’ minds.

The bestseller continues—Aiyan launches its new product, maintaining its leading position in the new growth track of konjac and gongcai.

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