Break the deadlock through innovation and achieve a strategic leap—from bestsellers on the shelf to deep brand penetration in consumers’ minds.

As the pioneer of konjac gongcai products, Ai Yan has established a firm foothold in the market through differentiated product innovation and won the favor of countless consumers. By 2026, the brand will leverage its product strength as its foundation and brand power as its driving force to deepen market penetration, convey brand value, and enable Ai Yan’s premium, delicious snacks to reach a broader consumer base, ultimately building a nationally recognized leisure snack brand with distinctive identity.

Pioneering a new category and igniting the market: Ai Yan Konjac Gongcai has become a benchmark for best-selling products on store shelves.

Driven by the growing trends of health-conscious and specialty-based snacking, Ai Yan has keenly identified market gaps and consumer taste preferences, pioneering deep cultivation in the konjac gongcai segment. Relying on proprietary R&D processes and stringent quality control, Ai Yan has created its first blockbuster konjac gongcai product. This product skillfully blends the chewy, bouncy texture of konjac with the crisp, tender, and refreshing bite of gongcai, while seamlessly aligning with both low‑fat, healthy eating principles and a rich, flavorful taste experience. It perfectly caters to the diverse needs of today’s young consumers and snack enthusiasts, quickly gaining widespread popularity upon its launch.

After undergoing rigorous testing in the marketplace, Ai Yan Konjac Gongcai has emerged as a standout bestseller on store shelves, topping e‑commerce platform bestsellers lists and cultivating an exceptionally strong market reputation and a loyal customer base. From sold-out shelves at brick‑and‑mortar outlets to an overwhelming flood of positive reviews on online platforms, Ai Yan has solidified its product’s core competitiveness with tangible market results, while also laying a robust market foundation for the brand’s strategic upgrade.

Embarking on a New Journey in Brand Building and Completing Strategic Realignment to Reshape the Brand Landscape

Building on the success of its blockbuster products, Ai Yan has come to a profound realization: only by cultivating strong brand power can it achieve long‑term, stable growth and truly take root in consumers’ minds. The 2026 Brand Building Year marks a pivotal turning point in Ai Yan’s journey—moving far beyond a superficial development model that relies solely on hot‑selling products, and shifting toward a deep‑seated path of brand value creation and mindshare cultivation, thereby completing a core transformation from “selling products” to “building a brand.”

In this strategic shift, Aiyuan will focus on three core areas: First, strengthen brand awareness by distilling the brand’s core values and communicating a brand philosophy that emphasizes health, deliciousness, and innovation, ensuring consumers remember Aiyuan and come to recognize its value; second, deepen the product portfolio—building on the success of its popular konjac gongcai products—by continuously enhancing product quality and expanding into niche flavor segments to meet diverse consumer needs and solidify its leading position in the category; and third, upgrade all-channel distribution, investing deeply in offline retail outlets while ramping up online e-commerce and social media operations to seamlessly connect every stage of the consumer journey and ensure the brand is present everywhere.

Stay True to Our Original Vision of Innovation and Empower a Delicious Life for All Through Brand Power.

From pioneering a new category to becoming a best‑selling product on the shelves, Aiyuan has always remained true to its original aspiration of “quality first, innovation at our core.” We rigorously control every stage—raw material procurement, production and processing, and quality control and testing—so that we can deliver safe, healthy, and delicious leisure snacks to consumers. In 2026, the brand will continue to uphold this commitment, using brand building as a key driver to convey high‑quality products and heartfelt brand warmth to more consumers, breaking down geographical and scenario-based barriers, and making Aiyuan the top choice for consumers when they’re selecting leisure snacks.

With the full launch of the 2026 Brand Building Year, Ai Yan has embarked on a new journey of brand upgrading. Moving forward, Ai Yan will pursue a clearer strategy and take more resolute steps to deepen its market presence, refine its products, and shape its brand—continuously investing in the snack food sector and writing a new chapter for its brand, enabling more consumers to experience Ai Yan’s unique charm.